• Can’t tell an Armani from your elbow, but want to look ‘man about town’ next season?
  • Need to impress a cute co-worker at the office without looking like you’re trying too hard?
  • Want to know the difference between a ‘Windsor’ and a ‘Half-Windsor’ without the embarrasment of asking?
  • Desperate to look “Pitt” or “Clooney” hot, but don’t know where to start?

Well, my friend, you’ve come to the right place. Let me take you by the hand and guide you through the tricky mindfield that is the growing world of male fashion. I’m not here to blind you with designer babble and reports on outrageous catwalk shows. I’m not going to turn you into a metrosexual prima dona, nor ply you with the benefits of manacures and french tips.

Instead, I’m going to take you – an ordinary, everyday guy – and help beef-up your wardrobe, clean up your hair, tidy your sock draw and put you in control of your looks. Fear not my good man, you aren’t the disaster you think you are! Give me your time and I’ll give you a set of style rules that you can live by without fear of faux pas or laughter.

So join me now students, as I ask you to rise up as one and declare war on polka dot ties and that awful sweater you refuse to throw out (you know the one I mean); together, we can make a change for the better.