The key to a good colour match is to first identify what skin tone you have. Broadly speaking, there are three complexions: pale, medium and dark. If you’re having trouble identifying exactly where you fall, try experimenting with various colours until you find the best match.
Some people may find they natural sit on the borderline between two complexions. If this is the case, try picking the best of both worlds. Remember, the best match is the one you feel most comfortable with.
Fair, light coloured skin. Traditionally found on red-heads, dirty blondes and nighthawks who avoid the sun. Pale skinned guys also tend to have brighter eye colours too, so it’s important to find something to subtly offset all the lightness.
Your best bet is to stick to restrained tones that blend with your complexion. Try wearing pastel shades. You’ll look great in blues, browns and beiges. Avoid vivid reds, yellows, pinks and purples – these will look too vibrant and ‘hot’ against your skin, leaving your features washed out.
The broadest category of the three, and one which most men fall into. With the middle tone you can get away with just about anything, the only exception being clothes that closely match elements of your skin tone such as olive or tan. Good contrast colours include black, dark blue and beige.
Those with a darker complexion need to find clothes that give contrast to their skin without being outrageously bold.
Your top colours include light blue, pink, grey and cream; these subtle shades deliver good contrast without piercing your retinas or washing you out. Avoid shades of black, navy and deep brown that closely match your specific skin colour wherever possible.