Rugged (/ˈrəgid/) is defined by the dictionary as being “(of a man’s face or looks) Having attractively strong, rough-hewn features. He was known for his rugged good looks”.
But how can you achieve that tough ‘Gerard Butler’ look at home without sacrificing your sense of style? Join me now as I give you a quick low-down on how to achieve a hard, coarse look without dressing like a complete bum!
Unrefined isn’t unkempt
The first thing you need to learn is that there’s a difference between wild and unrefined. Don’t assume that you can let your grooming regime drop by the wayside just because you want a more ‘manly’ vibe.
For example, that ‘five o’ clock shadow’ can be achieved with careful clipping and electric razoring; don’t let ‘sexy stubble’ become ‘unkempt beard’ or you’ll soon find yourself gaining unwanted management attention at work!
In a similar vein, if you have trouble growing stubble or possess particularly wispy facial hair, go for a clean-shaven look – nothing looks more adolescent than light ‘peach fuzz’.
Choose harder fragrances
From cologne to your deodorant, lose the jasmine and citrus and replace with muskier, arid tones. Chose traditional smells and products like Old Spice that instantly brings to mind ‘primal man’.
Switch out ‘skinny’ fits
Wave goodbye to your tailored shirts and skinny jeans; the rugged look requires more traditional fitting. Pick ‘box’ cuts over more modern, narrow tailoring.
Forget the feminine colors too; replace light pinks and duck-egg blues with strong reds and sumptuous blues. Lose the delicate, fine patterns and replace them with more industrious designs such as plaid and large checks.
Keep it classic
When choosing your clothes go for traditional, heavy-weave fibers like wool. These will give you instant bulk and definition. Shop for authentic second-hand goods, or new clothes with a vintage vibe.
Always choose a weathered or matt finish with leather shoes, and remember that wider belts with a ‘flat’ buckle say rugged far, far better than dress belts ever could.
Blue Jeans are your friend
Nothing says “tough” quite like the hard weave of denim. Try not to iron your jeans and wear the ‘boot cut’ style if your body shape allows for it.
Don’t take it too far!
Mistaking ‘masculine’ for ‘rock-hard cowboy’ is all too common. Don’t go overboard with the icons – you don’t need a Stetson and leather waistcoat to prove just