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How to Use Cologne: Part 2

A good fragrance can be worn at any time of the year and still smell great. However, you needn’t be monotonal in your approach; just as you shake up your wardrobe for different seasons, so too can you alter your fragrance.
Here’s a general guide on what to look out for during the year...
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Fragrance Strength: Finding Your Concentration

It may surprise you to learn, but a perfume’s potency is often written directly on the box. Raw fragrance is diluted down to various strengths in order to create a variety of concentrations. Here’s a list of common formulations you’re likely to find in your local department store(s)...
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How to Use Cologne: Part 1

In my post ‘Fashion: An Introduction’, I examined how far behind men are with regards to couture; one arena where guys are lagging behind even further is the world of colognes and fragrances.
I’m guessing that a few of you guys have experimented with colognes. Perhaps you were given a bottle or maybe found a sampler tucked into a magazine. Either way, I’m pretty sure that you were unimpressed by the results. Why? Because choosing a good fragrance takes time and research...
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Fashion: An Introduction

The vast majority of young men throughout the US and Europe have terrible fashion sense. They look like they’ve forgotten how to dress every morning, and I’m guessing that it’s a worry you secretly share too.
However, the shaming is somewhat unfairly founded. I’m here to tell you that ‘fashion sense’ isn’t something you’re born with. It’s something you learn...