Long time no see, eh? Yes, it’s Johnathan here, back from the dead, ready to provide you guys & gals with more hints and tips for looking dapper. As a few of you may know, …

As you may have guessed, I’m asked a whole host of questions every day. Some about suits, some about ties, some about bracelets. However, the single most common query I’m asked, on an almost daily basis, is one I’ve already tackled in the Frequently Asked Questions area:

“Why do you never mention specific designers/labels/etc?”

Obviously I’m not explaining myself clearly enough, so I thought I’d author a post to give you guys a better understanding behind my reasoning.

In a previous post, I made it clear that you needn’t be hindered by your poor clothing decisions. Correcting the mistakes of the past is relatively simple, and can easily be done in a matter of minutes…

However, today I’m going to give you five good reasons as to why fashion faux pas can sometimes be a very good thing.

Jerseys and jumpers are a bleak reminder for most men; infused with memories of childhood angst, sweaters are an untimely souvenir of winters swathed in itchy, scratchy fabric.

I’m glad to say you need dread no longer; nowadays, improved manufacturing processes and source materials mean the prickly sweaters of old have been banished!

The vast majority of young men throughout the US and Europe have terrible fashion sense. They look like they’ve forgotten how to dress every morning, and I’m guessing that it’s a worry you secretly share too.

However, the shaming is somewhat unfairly founded. I’m here to tell you that ‘fashion sense’ isn’t something you’re born with. It’s something you learn…

Let me take you by the hand and guide you through the tricky mindfield that is the growing world of male fashion. I’m not here to blind you with designer babble, nor ply you with the benefits of manacures and french tips.

Instead, I’m going to take you – an ordinary, everyday guy – and help beef-up your wardrobe, clean up your hair, tidy your sock draw and put you in control of your looks.